Nachiket Deole, the Head of Sales for India at DoubleVerify, a digital media measurement company that offers transparency and security in the advertising industry, speaks with series host Pavan R Chawla, who is Founder-Editor of MediaBrief.com. DoubleVerify is known for powering performance for the world’s largest brands, marketplaces and publishers and brands to make advertising better and effective by ensuring ads are seen by real people in the intended geographies in brand-safe environments helping protect brand-reputations online and authenticating media quality on every screen.  Nachiket shares how his company stands out from others by providing effective solutions and more industry accreditations. He discusses DoubleVerify's offerings and highlights the importance of uniformity and apples-to-apples comparisons across platforms and matrices, especially in a fragmented digital ecosystem.  Nachiket also talks about four fundamental shifts in the advertising industry and suggests potential solutions to privacy-friendly technologies and solutions. The conversation also touches on privacy compliance, challenges during the pandemic, educating customers, and the importance of measuring campaigns to gain customers' trust. Want to pitch someone to be featured? We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com. So, if you want to pitch someone to be considered for our podcasts, here's how you can do it: First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.