Matti sits down with Lila (from YouTube)! She shares her journey from why she started YouTube, when she went Full Time YouTuber, and what she would recommend to people starting YouTube now! They discuss their top revenue streams and why understanding the importance of knowing your brand value is KEY. This will help with negotiations with brands and agencies!   LILA YouTube: https://www.youtube.com/c/lilafromyoutube Instagram: https://www.instagram.com/lilafromyoutube/ Twitter: https://twitter.com/lilafromyoutube  Matti Haapoja YouTube: https://www.youtube.com/c/mattih Instagram: https://www.instagram.com/mattih/ Twitter: https://twitter.com/MattiHaapoja  _ Unscripted behind-the-scenes interviews and conversations about the creator economy, technology, and trends with other creator friends, business leaders, and, well.. other cool people!   Matti Haapoja is a YouTuber, content creator, and filmmaker with over 1M subs who has a knack for navigating this creator economy space.  If you're an aspiring content creator wanting to break free from the traditional way of doing things, a small/medium-sized business wanting to grow, or brands operating in the creator economy - this podcast will for sure have some nuggets of gold for you.