As a professional soccer player, Tim Brown was used to receiving and trying out lots of free shoes. Somewhere along the line, he started to notice that all sports shoes were beginning to look the same. So, with that in mind, he set out to make his own. Tim grew up in New Zealand and was familiar with the great qualities of wool - it's not only good for minimizing odor but also for regulating temperature. The benefits had been applied to clothing, but not yet to footwear. Alongside co-founder Joey Zwillinger, he went through hundreds of prototypes before putting the shoe up on Kickstarter, where they reached their $120k goal in just five days. Allbirds now has more than 80 employees, recently landed $17.5M in series E funding and was named "The most comfortable shoe" by Time Magazine. In this episode, Tim talks about his decision to use a no branding strategy -- something that's unheard of the footwear industry, and reveals the core values his team lives by that have been crucial to his team's success.