Like many of us, Rachel Drori was trying to fit healthy, nutritious meals into her busy life...but was frustrated by the lack of options. In 2015, Rachel decided to take matters into her own hands: She founded Daily Harvest, a direct-to-consumer brand blending health and innovation to send delicious superfoods straight to your freezer so you can prepare and enjoy them at your convenience. The business is one of the fastest growing nutritional food brands in the U.S. With more than 100,000 subscribers, Daily Harvest delivers breakfast bowls, ice cream sundaes, and soups to freezers around the country. Today on the podcast, Rachel and Monica talk about the importance of having a customer-centric business, how to attract high-profile investors early on, and Rachel's plans to reshape how people think about frozen food.