Sally Belcher is a trailblazing Australian podiatrist with over 15 years of experience in private practice. Originally from Melbourne, Australia, Sally relocated to Sydney’s Eastern Suburbs where she has proudly owned and led her team at Rose Bay Podiatry for nearly a decade. During this time, she has cultivated the business into a highly successful and esteemed establishment. In an industry often stereotyped to a specific demographic, Sally has defied expectations by broadening the scope of podiatry through innovative language and marketing strategies. Her introduction of the Medical Pedicure has not only transformed traditional foot care but has also attracted a diverse clientele to her practice. Demonstrating a keen eye for niche opportunities, Sally has redirected her focus toward aesthetic podiatry, a strategic move that has propelled her business to new heights and gained recognition within the healthcare space. In this episode, we explore the indispensable role of marketing in healthcare, as Sally shares insights gathered from her journey of reshaping perceptions of podiatry and establishing a thriving practice. Join us as Sally Belcher offers her expertise and firsthand experiences, providing valuable insights for aspiring healthcare professionals and entrepreneurs alike. You can subscribe to the newsletter here: https://mentored.com.au/newsletter-sign-up Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube.  Hosted on Acast. See acast.com/privacy for more information.