Why is it that sometimes even the very best marketing advice doesn’t generate results? If you have tried the best marketing advice you can find, and it just didn’t work for you, I’m going to explain why that probably is in this episode! As you likely know, marketing is all the ‘stuff’ that you...

Today I am diving into the quandary of consistency in your handmade business. So elusive! What does “consistency” in business actually look like? What does it mean when we say we want more consistency? And why does it sometimes seem unattainable or frustrating to accomplish that at times? We are...

Does it ever feel like no one else struggles quite as much as you do to identify or define their ideal customer avatar? There’s a reason for that…  What if I told you that the key to finding your ideal customer avatar is your product seller profile? Let me explain. In the past 11 years, I’ve...