On August 11, 1973, hip-hop was born. It all went down in the Bronx, at the Back To School Jam hosted by DJ Kool Herc. Today on the Message, Ebro celebrates the 50th anniversary of the genre that changed the world by sitting down with one of its originators, Grandmaster Flash. Flash's contributions to hip-hop cannot be overstated. He was the first person to play the turntables like an instrument, and developed a new way of spinning called the Quick Mix Theory. Today he joins Ebro to share his Message and reminisce on the early days of hip-hop. Listen to Grandmaster Flash's Message playlist only on Apple Music.