Lisa King: AF Founder on the alcohol-free brand launching in US retail stores
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Description
Another kiwi startup has broken into the US market.
Alcohol-free brand AF is launching its products in US retail stores Target and Walmart from today.
Founder Lisa King told Mike Hosking that they’ve been in the US market for 12 months and have gone from being in 400 stores nationwide to over 2100 stores.
She said their success comes from being alcohol-free, as they were one of the first brands to launch in that category in the US.
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