Sahil and Huda speak with Associate Professor in marketing at the University of Wyoming, Dr Elizabeth Minton and discuss how marketing plays an important role in consumer decision making. They talk to Elizabeth about how simple cues can prime consumers to engage in societally/environmentally-beneficial behaviors or alter product evaluations, spreading activation, compound cue theory, belief congruence theory, inoculation theory, self-determination theory, values-attitudes-behavior hierarchy, and the persuasion knowledge model. We also discuss how marketing has been used in the recent COVID-19 vaccines roll-out to encourage consumers to take the vaccine. Join us on a jam-packed discussion, and to know more head over to Elizabeth's page www.elizabethminton.weebly.com to delve into her research.