Today’s episode is a deep dive into all things messaging, content and how to talk like a powerful authority and thought leader! This is a HUGE topic for myself and all entrepreneurs, which is why I’m excited to have my good friend Brandon Lucero back on the podcast. Brandon is one of the very best in the world at this copy stuff, and not just at doing it, but with teaching it to others. So listen closely, because Brandon is revealing the REAL reason your content isn’t landing or creating engagement in this super powerful episode!  If you’d like to learn how to communicate so your content, ads, emails, and sales mechanisms can become 2x more effective and automatically stand out regardless of how many competitors you have, you’ll want to check out Brandon’s free 3-day live experience, Master Your Profitable Messaging, happening March 18th, 20th and 22nd at 10 PST. To register now and reserve your spot, all you have to do is go to www.jameswedmore.com/messaging!  We want to know what resonates the most with you from this episode! Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us, @jameswedmore and @iambrandonlucero. In this episode you’ll hear: The number one place where people are going wrong with their messaging in 2024  What the difference is between a problem and a mistake, and why it’s so important to remember this when you are creating content  Why Brandon always looks at the behavior of buyers when determining what their symptoms really are  The reason that the language you use is key and specific questions that will help you go deeper to get the info you need for creating effective content  How learning to become a better teacher allowed Brandon to make more money  Why we both agree that buyers have moved beyond just needing to “know, like and trust” to purchase your products and services  How creating effective content boils down to the subconscious automations that we all have Our biggest pet peeves and the huge mistakes people are making in their copy and content right now  Why you need to understand that content is EVERYTHING and what you can expect to gain when you attend Brandon’s upcoming 3-day live workshop For full show notes and links, visit: https://www.mindyourbusinesspodcast.com/blog/664