Join the MindShift Community at: http://mindshiftcommunity.com In this fascinating episode, Darrell Evans sits down with digital marketing expert Bill Dietz to discuss the game-changing capabilities of geofencing and how it can radically enhance targeted advertising efforts.  From cold audience targeting to client re-engagement, Bill breaks down the process and benefits of using geofencing in business marketing strategies. What You Will Learn: 1. The basics of geofencing and addressable geofencing and how they differ from general digital marketing practices. 2. How targeted advertising can be used specifically within the loan industry and beyond. 3. Comparisons between geofencing and traditional social media targeting on platforms like Facebook, Instagram, and Google. 4. Insights into third-party segments and retargeting tactics for enhancing client reach online and offline. 5. Practical geofencing applications in various industries, including healthcare and finance. 6. The role of native ads and how they integrate seamlessly into user experience. 7. The importance of adapting marketing strategies to fit modern digital frameworks, including over-the-top television (OTT) and video ads. 8. A Google Analytics case study demonstrates the effectiveness of addressable geofencing in boosting website traffic and customer engagement. 9. Budget considerations for businesses planning to implement geofencing in their marketing strategy. Conclusion: This episode offers a deep dive into geofencing technology as a superior method for targeting specific demographics based on location and other data points.  Bill Dietz provides information on how you can benefit from geofencing, regardless of industry. Did you enjoy today's episode? 1. DM me @mrdarrellevans on Instagram. 2. Click here to leave us a rating and review on follow on Apple Podcasts. 3. Want help scaling your business? Apply to work with Darrell Thanks for listening, Darrell