How do you build a brand that lasts AND saves the world? According to Steph and Albert - it all starts with profit. The duo discusses why you should build a sustainable and profitable business first before trying to pursue social missions and ideals. They uncover: Why Albert only focuses on hiring for talent not for diversity How some businesses tie social impact into their profit model Why you can’t check all the “idealism” boxes - and shouldn’t try Examples of people and companies that have done this right Why having more financial freedom will set you free so you can tackle social impact goals for the long term. Mentions: Patagonia Simple Modern Aviation Nation American Giant Morgan's Wonderland Tom's Shoes Walmart Chick-fil-A Learn more about your ad choices. Visit megaphone.fm/adchoices