Welcome to the latest episode of The Mobile Workforce Podcast, where we dive deep into the world of soft skills. In this captivating episode, our host, Mike Merrill, sits down with Dennis Doran, the brilliant author of a groundbreaking book "Soft as Steel."  Discover the driving force behind Dennis's inspiring work as he sheds light on the industry's alarming lack of focus on soft skills. Dennis's passion for highlighting the importance of these skills in building relationships, treating customers with care, and enhancing overall job performance is truly infectious. Uncover the true meaning of soft skills as Dennis breaks down the misconception that they are merely skills. Instead, they are personal qualities and behaviors that reflect our values. Explore the power of effective communication in both personal and professional settings, as it goes beyond simple exchanges. Join us as we explore the importance of effective communication, especially in working alongside different generations. Learn how emotional intelligence and understanding the impact of emotions can elevate your communication skills. All while unlocking the secret to achieving better results in your interactions with others by improving your communication skills.  Key Takeaways: - Lack of focus on soft skills in the industry - Importance of soft skills in relationships, customer treatment, and job performance - Self-awareness and assessment tools for soft skills - Building relationships with customers and employees for profit - Soft skills in working with different generations - Bridge the generation gap in work-life balance - Mentorship in the construction industry