As they say a “diamond is forever”. But does it matter if that diamond is grown in a lab or mined from the Earth? Especially if they both are chemically, physically, and optically identical. And given that cost of living pressures are colliding with consumers’ desire to not compromise on size or quality, more and more Australians can see the logic behind lab grown gems.  In America, lab-grown may have peaked. Guests: Cormac Kinney, Founder & CEO, Diamond Standard Paul Zimnisky, Leading Global Diamond Industry Analyst Talitha Cummins, Founder, the Cut Jewellery Eloise Sohier, Customer, The Cut Jewellery