Owner of MoreBeer! Chris Graham is joined by his old friend and founder of White Labs, Chris White to talk about the new PurePitch Next Generation Beer Yeast! They talk about the history of White Labs, and all of the decisions over the years that has lead to the creation of the new packaging, which Chris White refers to in this conversation as, "indestructible."  Watch this episode as a video:  ➡️ https://youtu.be/guhkr08fWtA New White Labs PurePitch Next Generation beer yeast available at MoreBeer! 🙌🔥 ➡️ https://www.morebeer.com/category/white-labs-yeast.html?sort=price_hightolow&page=1 ⭐️ Subscribe to MoreBeer! on YouTube ⭐️ https://www.youtube.com/channel/UCv58v5jA_N-kdVMpLB-yL5w?sub_confirmation=1 0:00 Intro 0:50 The Beginnings of White Labs 4:14 Quality Assurance Performed by White Labs 6:42 White Labs Second Phase of Packaging 8:30 Growing Yeast Inside the Packages 12:31 PurePitch Next Generation 16:55 White Labs Aseptic FlexPump and Best Practices for Pitching 19:17 When to Take Beer Yeast out of the Fridge 21:38 Spraying the Package Before Opening