Blinkit, Zepto, and Swiggy’s Instamart seem to have alarmed the e-commerce OGs Amazon and Flipkart as quick commerce is not just about onions and tomatoes now. There’s a lot more added to the cart! While shopping for groceries, you can also add jewellery, cosmetics, clothing, and toys to your basket. And all this in just under 15 minutes. So, can quick commerce take on the e-commerce behemoths? Mugdha Variyar and Shabori Das discuss with Zepto CEO Aadit Palicha. Also listen in for analysis from Devangshu Dutta, Founder, Third Eyesight Retail Consultant. Tune in to The Morning Brief podcast! If you like this episode from Mugdha Variyar, check out her other interesting episodes on Everyone Wants a Piece of Ranjan Pai, The ABCs of Building AI in India, The IPO Bazaar: Should You Shop or Drop?, Explained: Why dark patterns are under the surveillance spotlight?, COP28: Another cop or another cop-out?, and more! If you like this episode from Shabori Das, check out her other interesting episodes on Decoding Doom Spending and Loud Budgeting, The Highs And The Lows of Energy Drinks, The Commerce of Concerts: All Play No Profits?, Rewriting India's Toy Story, What cheap fast fashion actually costs, and more! You can follow Mugdha Variyar on social media: Twitter and Linkedin You can follow Shabori Das on social media: Twitter & Linkedin Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Google Podcasts. See omnystudio.com/listener for privacy information.