We all know content is king, and Indian entrepreneurs are taking the podcast world by storm. But why? Are these shows just a branding and marketing exercise disguised as content for their hosts and guests? Apoorva Mittal gets into the details with Ankur Warikoo, Entrepreneur and Content Creator, and Shantanu Deshpande, Founder of Bombay Shaving Company & Host of The Barber Shop Podcast. Tune in to the latest episode of The Morning Brief podcast! If you like this episode from Apoorva, check out her other interesting episodes on Copy vs Copyright: Whose Content Is It Anyway, Why hemp is hot but still not happening, Vile & Viral: Growing Toxic Work Culture and much more!  You can follow our host Apoorva Mittal on her social media: Twitter & Linkedin Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Google Podcasts.  Credits: CRED, SparX by Mukesh Bansal, Nikhil Kamath, Food Matters Group, Zomato See omnystudio.com/listener for privacy information.