Haldiram's, a bhujia maker that started from a modest shop in Bikaner, is now a multi-billion-dollar business wooed by private equity giants, at valuations topping a staggering Rs 70,000 crore. What makes Haldiram's so attractive? Is public listing a possibility too? Can its GenNext continue to steer the group towards more growth?  In this episode, host Ratna Bhushan explores the group’s fascinating story of nearly nine decades: from Ganga Bhishen Agarwal’s vision to a thriving snacks empire. With Pavitra Kumar, author of Bhujia Barons, and ET’s associate editor Arijit Barman. Only on The Morning Brief. Tune in! If you like this episode from Ratna Bhushan, check out other interesting episodes on Corner Office Conversation with Ravi Kant Jaipuria, The Man Behind Pepsi’s Fizz, Climate Change: From Biosphere to Board Rooms, Teens and Mental Health in India, and more!  You can follow Ratna Bhushan on her social media: Twitter and Linkedin. Follow us for the latest episode of ‘The Morning Brief’ on your favourite podcast streaming platform:  ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Google Podcasts. Credits: Moneycontrol, Mint See omnystudio.com/listener for privacy information.