The ripple effect of the Russia-Ukraine conflict has stretched far beyond its epicenter, reaching as far as Tiruppur, Tamil Nadu -- India’s knitwear capital. Tiruppur, often dubbed ‘Dollar Town,’ is renowned for contributing over 50% to India’s knitwear exports. However, the city now faces a crisis. Rising energy costs, inflation, reduced Western consumption, and local challenges like insufficient government support and high yarn prices have taken a toll. Factories are closing, jobs are vanishing, and the city's once-bustling industry is grinding to a halt. Is this solely a Tiruppur issue or a broader industry problem? Can India achieve its ambitious $100 billion textile export target by 2030? Why is India’s textile industry losing to competitors like Bangladesh? Tune in to The Morning Brief podcast with host Dia Rekhi, M P Muthurathinam, President of Tiruppur Exporters and Manufacturer Association, Raja M Shanmugham, President of Tiruppur Exporters Association, and Neelesh Hundekari,  Partner in Consumer & Retail Practice at Kearney. Tune in! If you like this episode from Dia Rekhi, check out her other interesting episodes on Unpacking Wipro’s Woes: Can the IT Giant Bounce Back?, Chip Country: How Tata Group Is Powering India’s $1 trillion Electronic Dream, AI in Music: Whose Voice Is It Anyway?, Google vs Apps: The 3-Year Long Fight Just Heated Up!, Apple Takes The Bite Out of The DMA, and more!   Connect with our host Dia Rekhi on her social media: Twitter & Linkedin Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Google Podcasts. Credits: Guardian News See omnystudio.com/listener for privacy information.