PVR Inox, India's largest multiplex chain, is at a critical juncture amid a challenging year for the film industry. Despite a sluggish start to 2024, impacted by weak content, heatwaves, elections, and the IPL T20 tournament, analysts are optimistic. A Nuvama Equities report forecasts improved ad revenues and margins for FY25, potentially benefiting PVR Inox, which secures 30-35% of its ad revenues from long-term deals. PVR Inox is actively focusing on debt reduction, capex-light models, real estate monetization, and exploring alternative business models. Innovative partnerships, like those with KFC and Pizza Hut operator Devyani International, are also in the works.Tune in to The Morning Brief with Ratna Bhushan from The Economic Times, as she chats with Sanjeev Kumar Bijli, Executive Director at PVR Inox, about the future of India's largest multiplex chain! If you like this episode, check out more Corner Office Conversations from the podcast: S. Jaishankar, Ravi Kant Jaipuria, Arjun Nohwar, Manoj Chacko, G.V. Prasad, Dara Khosrowshahi, Henry Kravis, Campbell Wilson, Warren K. Harris, Nithin Kamath, and more! You can follow Ratna Bhushan on her social media: Twitter and Linkedin. Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn,  Amazon Music and Google Podcasts.  See omnystudio.com/listener for privacy information.