This episode we are joined by Craig Blain from Move Consulting where we discuss how we can successfully deliver physical activity projects in primary care.  His breath of experience and knowledge has meant he has lead and been involved in numerous physical activity projects working with a number of stakeholders.  Key points discussed: - Importance of the terminology and language used. - Projects should be informed by the service user and inform the design. - When starting a physical activity project consider the COM model capability, opportunity, and motivation. - Tips to help create business plans and service evaluation.  - Craig shares with us his miracle question… - How to address physical activity in an environment where patients generally only engage with primary care with a problem.  To contact Craig and Move Consulting please see their website: https://moveconsulting.co.uk/ Produced using funding from NHS Tayside Educational Fund and the British Society of Lifestyle Medicine. Find us at https://themovementprescription.co.uk/