RACHEL JOY VICTOR is a consultant and co-founder of FBRC.AI, which creates AI-supported tools for content production from films to games to location-based experiences. As a designer, Rachel draws from her education in computational neuroscience and spatial economics to facilitate the creation of data-informed emergent experiences where world simulation, systems design, and cognitive architectures intersect. These range from multiplatform narratives and gaming, to tools and platforms, spaces and cities. Clients have included Disney, HBO, Technicolor, Ford, and Nike, among others.       Host Jason E. Squire is Editor of The Movie Business Book and Professor Emeritus, USC School of Cinematic Arts. Music: “The Day it All Began and it All Ended” by Pawel Feszczuk (License: CC by 4.0).