Multifamily Leadership, is an events, news, and media platform. It's where Multifamily Innovation, technology, Investments, and Leaders converge. As part of our Multifamily Innovation® Summit, we share time with innovative brands as part of our "Meet the Sponsors" series that showcases those brands that are supporting the platform to advance technology, innovation, leadership, and investments. Be sure to register for the Multifamily Innovation® Summit at https://multifamilyinnovation.com/ On today's episode, Patrick spends time with Kerry W. Kirby, Founder and CEO of 365 Connect, an award-winning technology company providing marketing, leasing, and resident service platforms for the multifamily housing industry. Patrick and Kerry discuss the solutions 365 Connect is providing to the multifamily industry and how they're innovating the entire process of leasing, marketing, and managing / operating your apartment portfolio. 365 Connect offers 60 different types of integrations with all the major property management platforms on the market.They produce content in house which grows websites that feed back into the social media channels that everybody's using and leveraging.They refer to it as "a three-headed monster." 365 Connect grows a website, grows a digital footprint inside of Google, feeds your social media channels and gives you those valuable back links from your social media back onto your website. 365 Connect has discovered that the properties using this product have about a 40% jump in lead generation versus those who don't.Their most current product offering leverages what they're doing in automation with the ability to take a lead all the way through an application, create a lease with addendums, invoicing, and collecting payment and signatures without any human intervention. Everything is delivered right to the dashboard.Not only is 365 Connect making waves in the apartment industry, but they also believe in giving back and Kerry and his wife have a charitable fund that is very close to their hearts.Kerry is the Chair of Technology Initiatives for the Multifamily Innovation® Advisory Council. https://multifamilyinnovation.com/multifamily-innovation-advisory-council/To learn more about 365 Connect, find them online here: https://www.365connect.com/ To connect with Kerry W. Kirby, find him on LinkedIn here: https://www.linkedin.com/in/kerrywkirby/