Rick's Take on the Presidential Election 2024: Every four years we experience a Leap year and another round of picking a new president. With this event comes another round of presidential ads, throwing of mud, and an substantial amount of finger pointing. I have heard many times in the past from suppliers regarding their outlook on the future around an election cycle and many will stop any unnecessary spending based on the uncertainly of the outcome of an election. Some will even cut out expensive trade shows (SEMA included) that they would normally attend in an attempt to save up for the rainy day they believe is headed their way. I decided to ask Rick what his experiences were regarding this phenomenon. NPD is run very conservatively and keeps higher than normal reserves for low times and fluctuations in the market so Ricks response was very interesting. He said that he does indeed notice a flattening in sales in relation to a Presidential election. That said, it's not just at election time, but over the whole election year. It seems like everyone gets nervous and holds back on spending. Once the whole thing is over and the parties have been decided, Rick says that people generally go back to buying for their hobbies and it is back to business as usual.