Keta Burke-Williams, founder of “unconventional yet intimate” fragrance brand Ourside was just what the industry of traditionally Eurocentric fragrance needed to shake things up. As the daughter of a Jamaican mother and African American father growing up in Dayton, Ohio, Keta never quite felt like she fit in and was always looking for ways to escape into new experiences, particularly through scent. Tune in as we discuss her journey from the corporate world, to Harvard Business School, to starting her own business; betting on her creative vision when other fragrance houses wouldn’t; the various ways that we all apply and layer perfume; “FragranceTok;” and so much more.  Link to Products: Ourside (Moon Dust, Nostalgia, Dusk) - use code NAKED15 for 15% off at ourside.nyc, Saltair Body Mists, D.S. & Durga (Debaser, Bistro Waters), Nishane (Ani, WuLong Cha), Tower 28 (BeachPlease Lip+Cheek Cream Blush, Bronzino Illuminating Cream Bronzer), Supergoop! PLAY Everyday Lotion SPF 50, Black Girl Sunscreen SPF 30  Hosted on Acast. See acast.com/privacy for more information.