NEW: You can watch this entire episode on Youtube, by clicking here. Episode Summary Best-Selling Author, Speaker and Entrepreneur Seth Godin shares his thoughts on the different perception of Climate Change from 16 years ago, when his 1st blog post about the topic appeared, and today. He talks about the importance of individuals taking action and the facts needed to understand the Climate Emergency. His latest project with The Carbon Almanac serves as a knowledge base with its thousands of data points, articles and charts explaining carbon's impact on everything around us. We also talk about the business opportunity to invite problem-solving in the face of the Climate Crisis and the drivers behind change for real impact. What we talk about System problems requiring system solutionsPutting planet Earth is a smart business movePutting a fair price on fuelIndividual and Collective Action for our Climate EmergencyHow to join the Carbon Almanac Movement About Seth Godin Seth Godin published over 20 bestselling books on Marketing, Business, Leadership, and on how ideas spread. His work was translated into 40 languages. He pioneered ethical online direct marketing long before it became a $30 bn a year industry and is a the top of several Marketing Hall of Fame. Seth is also the founder of Akimbo, an independent B Corp and home of the altMBA program. He appeared at least 5 times on TED Talks as a speaker and publishes a daily blog.  Seth initiated the Carbon Almanac Network, which is behind the fact-based book about Climate Change, The Carbon Almanac (published by Penguin, ISBN: 9780241594827) Resources mentioned The Carbon Almanac BookThe Carbon Almanac NetworkFree to Download: The Kids Version of the Carbon AlmanacFree to Download: Educator's GuideFree to Download: PhotobookSeth's BlogAbout Akimbo (B Corp)About the altMBA programA list of Seth Godin's Books, Videos, SpeechesMore episodes like this Thank you for joining the Naturally Innovative Podcast! Don't miss out on new episode releases on Instagram. If you enjoyed this episode please share, subscribe and review it, so more people can find this podcast and be inspired by the stories my guests shared! For any kind of feedback, feel free to connect with me on Instagram or LinkedIn!