Near 8,000 companies globally have certified themselves as B Corporations, where B stands for "benefit for all", with even major corporations and publicly listed entities putting all stakeholders on par with investors. "It's still very much an SME-led movement. However, I think more or less since 2015, we've seen a lot of momentum and interest in large companies and multinationals joining the movement," Sarah Garcia, head of market development at B Lab Europe, said in the NatureBacked podcast. "The movement started back in 2006 when our founders were becoming increasingly disillusioned by seeing purpose-driven companies change drastically after they either changed ownership after they went public or the direction of the CEO or the priorities of the CEO change," she said.. Learn more about your ad choices. Visit megaphone.fm/adchoices