The year 2024 looks promising for both, startups and investors, says investor Helery Pops from Practica Capital, a pan-Baltic investment firm which has backed several green tech startups in the region. "It's going to need a lot of work, it's going to need a lot of effort because money isn't that easy to come by at the moment, investors are doing much more due diligence: it might take up to six months or a year to raise a round. But if all the chips fall into places, then you have less competition," says investor Helery Pops. Practica Capital launched a new 80-million-euro fund in January 2024. Helery shares her insights on the startup landscape in the Baltics, her passion for nature, and some of the challenges and opportunities for green tech investors and founders in 2024. You'll learn about topics such as renewable energy, electric vehicles, circular economy, and more. You'll also hear about some of the successful and promising green tech startups in Practica's portfolio, such as PVcase, a grading software for wind turbines, and Heavy Finance, a platform that helps farmers switch to no-till farming with zero-interest loans. Whether you're a green tech enthusiast, a startup founder, or a curious listener, this episode will inspire you with fresh insights and practical tips on how to make a positive impact with green tech. Don't forget to subscribe to NatureBacked and leave us a review. You can also follow us on social media and visit our website for more content and resources. Thanks for listening and stay tuned for the next episode of NatureBacked.