Expanding Local Results in SERPS, Cluttered SERP Reduce Organic Traffic, AI Overviews Worsen Search
Listen now
Description
Send us a Text Message.Google Expanding Local Results in the SERPS to the Exclusion of Organic: While many SEOs have been focused on AI answers and how they are disrupting search, the story in Local search is different. AI Answers have yet to have any impact in Local but Google, over the past several years has dramatically increased their control & domination of the Local SERPS with Local Entity data and in doing so seem to be in the process of banishing organic results…. this is pa...
More Episodes
Published 06/20/24
Send us a Text Message.In this week’s podcast we discussed the evolution of zero-click search and Rand’s upcoming study with Spark Toro's clickstream data provider, Datos, to explore the impact of AI overviews and changes in zero-click searches across different regions. Rand argued for more...
Published 06/14/24
Send us a Text Message.GBP Chat is Dead, Long Live WhatsApp: Google nuked both Google Business Profile Chat AND Google Business Messaging last week in a typical show of disregard for the product and the businesses supporting it. This decision comes amid concerns over increasing spam within the...
Published 06/09/24