Believe it or not most small business owners, and even a few larger organizations, don’t truly understand their customers or the influence that customer experience has on growing their business. I recently sat down with Jonathon Hensley and discussed how customer experience should be at the center of any business and that understanding your customers on a deeper level can make or break your organization. Jonathon is CEO of Emerge Interactive, where he works with clients to transform business strategies, user needs and new technologies into valuable products and experiences. He is also a digital product and customer experience expert.   Make sure to click the subscribe button to receive updates on new episodes. Listen to the show on Stitcher and iTunes and don’t forget to rate it!!     Show sponsor, affiliates and resources: This Shows Facebook Group The Explosive Growth Mastermind Be Small Fight Big Book Links: Contact Jonathon Hensley Emerge Interactive Empathy Mapping