There is a clear paradigm shift in how we think of wealth generation and capital more broadly. While previous generations may have primarily relied on passive income, today’s generations have a clear and rising appetite for a different kind of investment. And even more so in our markets, where current offerings are mostly directed towards higher-income segments and remain traditional and rigid, while international platforms are inaccessible or costly. For Episode 9 of the Nuwa Capital podcast, Khaled and Sarah spoke with Feras Jalbout, founder and CEO of baraka (getbaraka.com), to discuss the timing behind his leap into entrepreneurship and baraka, and what next-gen retail investors and the markets they’ll be investing in may look like. baraka launched its mobile investment app on August 3, after successfully building a large community through its content hub and daily market newsletter. It boasts a waitlist of over 10,000 users from across the Middle East, a testament to the large unmet demand in the market.