A dynamic discussion with Jesse Baines, Chief Marketing Officer for Atlantic Sea Farms and a proud Maine native with deep connections to the local lobster fishery. Atlantic Sea Farms is a Maine-based startup - and Ocean Impact Pitchfest 2021 Finalist - creating craveable, innovative products made from sustainably farmed sea greens, all while expanding opportunities for Maine's fishing communities. Despite a long legacy of sustainable management, Maine’s lobster industry is unable to fight the impacts of climate change with warming waters spelling disaster for the future of this proud fishery. In a bold and forward-thinking approach, the original founders of Atlantic Sea Farms recognised a huge opportunity to help local lobster fishers diversify their businesses to encompass the prime conditions and rich future for… kelp. In this fascinating and inspiring episode we learn about the challenges and successes in helping to transform a deeply historical industry into a modern, thriving, future-proof and regenerative practice. Spoiler alert - it’s working! And that’s with thanks to the incredible work of Jesse and the Atlantic Sea Farms team. A key call to action from this episode: get more sea greens in your diet and vote for the future! To learn more visit: https://atlanticseafarms.com/ Follow Atlantic Sea Farms on IG: https://www.instagram.com/atlanticseafarms/ Follow Atlantic Sea Farms on LinkedIn: https://www.linkedin.com/company/atlantic-sea-farms/ Get the show notes here: https://www.ocean-impact.org/podcast