Executives who think frontline employees don’t care about strategy because they “just do tasks” are so very wrong. Instead, executives need to communicate to their organization with language that gets every person on the team as excited as if they just drank a double shot espresso. I interviewed Sameera Moinpour, Director of Client Services at Workboard, about what makes accountability and clarity a win. Sameera said it was simple: “Give people the opportunity to tap into what actually motivates me and what motivates my peers and how we motivate others.”