In the second part of a special mini-series on the European retail government bond market, Burhan Khadbai, head of content at OMFIF’s Sovereign Debt Institute, speaks to senior officials at the Hungarian, Irish and Romanian debt management offices about how they are developing their retail bond programmes. Zoltán Kurali, chief executive officer of Hungary’s debt management office (ÁKK), Murray McCarter, head of retail debt at Ireland’s national treasury management agency and Stefan Nanu, head of public debt management and state treasury at the ministry of finance in Romania, join OMFIF to discuss the importance of a diversified investor base that is offered by a retail programme. The discussion also focuses on how they are looking to enhance their retail products with the use of technology to attract younger customers.