Is your father constantly dropping your kid? Does your girlfriend hit three SUVs as she parallel parks? Is your dad rubbish at cooking for himself? Probably not. Yet brands still resort to stereotypes when looking to connect with consumers. Does this lack of imagination of what an evolved human is today come from laziness, ignorance, or something else? Where does humor end, and responsibility begin?  In this panel discussion on bias in branding—from gender and ageism to (dis)ability and culture—questions will be asked on whether stereotyping of consumers is good for business. The session is moderated by Kerrie Finch (Founding Partner, futurefactor) with Amanda Fève (Chief Strategy Officer, Anomaly), Eileen Bosman (Head of Content, Dept Agency), and Sally Smallman (Global Head of Consumer Planning, Johnnie Walker at Diageo).  Recorded live in Amsterdam at OnBrand ‘19, Europe’s leading branding conference.