Are you interested in challenging yourself to test the limits of your physical, mental, and spiritual endurance? Getting out of your comfort zone is the only way to grow, but not all of us are willing to climb Mount Everest to get there. That’s where today’s guest comes in. We sat down with Marc Hodelick, the CEO and co-founder of 29029, the Everest Challenge—an awe-inspiring event that emulates the physical endurance of climbing 29,029 feet in just 36 hours, all without the complications and dangers of scaling the actual mountain. In our discussion, Marc unpacks the fascinating journey of building 29029 and the community that has evolved around it. But this isn't just an episode for aspiring climbers or endurance athletes. Marc dives deep into the importance of creating a strong culture—whether you're leading a team, an event, or even an entire company. He also reveals how he uses principles learned from endurance sports to drive success in his business and personal life. If you're trying to achieve big goals, this conversation is packed with actionable insights. Marc also shares how benchmarking against world-class organizations like Ferrari has transformed his approach to customer experience. Whether you're looking to conquer physical challenges or corporate summits, this episode will equip you with the tools you need. If you have questions, or you'd like to hear us work through the challenges you're facing in your business or personal life, shoot us a message at [email protected]. If you're interested in exploring how The ONE Thing principles can help you achieve your goals, visit the1thing.com/coaching. To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: The goal behind 29029 and the value of competing against yourselfTaking risks and failing in order to spur personal growthApproaching your business with an intentional growth planCreating a supportive culture and community Links & Tools from This Episode: Learn more at 29029everesting.comFollow Marc on Instagram: @marc29029Free ResourcesWant to be a guest or share feedback? Email [email protected] Produced by NOVA Media