In this episode we discuss: What are the priorities for COO’s in 2024? We are joined by Cameron Herold, he is the founder of the COO Alliance and author of the Second in Command.  We chat about the following:  What are the priorities for COO’s in 2024? How should we think about budgets this year? How is the COO role changing?What are the commonalities across COO’s? How do you work with a controlling CEO?How should a COO think about their relationship with the CEO?Do you have tips on how-to give good praise? Is the CEO role the next step for a COO?  References: Cameron Herold COO Alliance YouTube Channel Biography:  Founder of the COO Alliance & Invest In Your Leaders Course Author of Vivid Vision & The Second In Command Meet Cameron Herold, the mastermind behind the exponential growth of hundreds of  companies. As the founder of the COO Alliance and the Invest In Your Leaders course,  Cameron is a dynamic consultant who has coached some of the biggest names in  business, including Sprint Telecom and a monarchy in the Middle East. Known as the  "CEO Whisperer", Cameron has a reputation for guiding his clients to double their  profits and revenue in just three years or less. Cameron's entrepreneurial journey began at a young age, and by 35, he had helped  build his first two $100 million dollar companies. But his greatest achievement came as  the COO of 1-800-GOT-JUNK?, where he engineered the company's spectacular growth  from $2 million to $106 million in revenue and from 14 to 3,100 employees - all in just  six years. Cameron is not just a successful business leader, but also a captivating speaker. The  current publisher of Forbes magazine, Rich Karlgaard, stated "Cameron Herold is the  best speaker I've ever heard...he hits grand slams”.  When he's not on stage, Cameron  continues to teach through his Second In Command podcast and his bestselling books,  including Vivid Vision, Meetings Suck, Free PR, Double Double, and The Miracle Morning  for Entrepreneurs. Cameron is a top-rated international speaker and has been paid to speak in 26 countries  and on all 7 continents, including Antarctica in early 2022. He is also the top-rated  lecturer at EO/MIT's Entrepreneurial Masters Program and a powerful and effective speaker at CEO and COO leadership events worldwide. Summary: Budgeting, forecasting, and scenario planning for businesses. 0:05Bethany Ayers is considering running for MP to advocate for cannabis legalization.Cameron Herold, CEO of several companies, joins the podcast to discuss priorities for a CEO in 2024.Brandon and Bethany discuss the importance of linking budget, revenue, and GTM assumptions in a financial model to make informed investment decisions and communicate effectively with leadership.Bethany agrees that this model is essential for aligning leadership with the company's situation and setting budgets based on financial forecasts.Bethany emphasizes the importance of a scorecard in tracking key elements of low cash flow and ensuring data integrity.Brandon discusses his experiment with a client, using a financial p&l tool for scenario planning and live data flow, and evaluating its effectiveness in serving three...