Yes, negotiate hard. But you have to know when to call it. If you squeeze every penny you can out of every single client, you’ll quickly burn through all of your good will. If you’re the guy who doesn’t know when to quit negotiating, you’re going to wear everyone down and pretty soon nobody will want to do business with you. In this episode, I reveal my philosophy about how to know when to stop negotiating. It’s pretty simple but it’s very important. I also discuss the difference between a story pitch and a data pitch and how to tell which one you’ve got.