I don’t believe in tough audiences, because I think if a show doesn’t go over well it’s always the speaker’s fault. But when you get put in the wrong room or get a group who is completely wrong for your material, what can you do to regain control? On this episode I speak with Cognitive Scientist Jim Davies and we unpack some research-based strategies that work anywhere. You’ll want to have a few of these in your back pocket at all times, just in case.