In this episode, I have my long-time business friend Erin Trafford as a featured Guest Expert. Erin is a Podcast Network CEO who specializes in podcast strategy, production, and promotion. Fun fact? She produced over 200 podcasts in 2022.  Erin’s background in radio and broadcasting paved the way to what she does today, as the Executive Producer and Founder of the Story Studio Network. In this episode, Erin and I talk about:  Why podcasting can be an invaluable asset to your personal brand businessThe podcasting VS video debate and which side we land on (and why) Two questions you need to ask yourself when conceptualizing your potential show How podcasting can fit within the landscape of social media and email marketing Growing your podcast audience and reach … and other incredible gems that Erin shared (you won’t want to miss her tip on how to use YouTube to expand the reach of your show! My mind was BLOWN).  Erin’s new program, Ready to Record, is an incredible opportunity for anyone who is interested in launching a podcast or wants to make their current show more successful.  Click here to sign up for her free training: https://gemma003--erintrafford.thrivecart.com/ready-to-record-april-2023/640ca7e0f90a0/ Click here to check out the program: https://gemma003--erintrafford.thrivecart.com/ready-to-record-april-2023/640ca7f2f90a1/ --- Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672 I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life. So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that. Support the show