On this week's show we interview the founders of London agency, SharpEnd, Cameron Worth and Rob Hollands. Their agency together with Capgemini and The Drum have recently launched Cornershop, which is a retail innovation showcase space in Shoreditch. Cornershop was recently featured on the BBC Click television show. We are joined also by Damian O'Reilly from TU Dublin's School of Retail and Services Management. We discuss the factors leading to Cornershop's creation, the brands that they currently work with, how immersive technologies will impact on retail, the emergence of virtual worlds and digital assets,  and their future plans for expansion, which include an opening of a Cornershop in New York city.   Presenter: Alex Gibson Producer: Kamila Lewandowska