Fred Ritchin: Photography for a better world
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Description
In this episode, we talk with Fred Ritchin about photography for a better world. Fred offers a thoughtful reflection on image-making practices and their evolutions over the fifty years that he has been involved in the photography industry. He speaks about the power of images, and how this power relates to the importance of contextualisation and transparency about the image-making process. Finally, he touches on the shifts that are happening with regard to synthetic imagery generated by AI technologies and what this means for the future of photography.
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