If you’ve felt imposter syndrome as a photographer then you know how terrible it is. It’s like you go from this feeling of deep love for what you do, to the worry that you’re not good enough to be doing it… …and it’s the worst. Over the years, I've felt this time and time and again and I’ve also watched as my students and fellow photographers have, too. Luckily, though, there are some steps you can take to heal it from the inside out. Promise. On this episode, I’m sharing some of my...

Does TSA stress you out? Like, why are we always getting yelled at? And why do I always feel like I’m in trouble? And if you travel with about 900 pounds of camera gear like I do, there's a whole new level of scrutiny. It can feel stressful and overwhelming lugging your precious (and expensive) camera gear across the globe. But over the years I’ve been lucky enough to have had a lot of practice traveling with mountains of gear—what used to feel terrifying and scary—is now a complete and...

I jumped out of bed, grabbed my coffee and sat down at my computer—excited to deliver the images I just spent all night editing. I turned my computer on, took a sip of coffee, and sat there waiting for my hard drive to load… Waiting… Waiting… Waiting… Something was wrong… My hard drive would not load… cue sheer and utter panic It was that morning that my hard drive completely failed, the hard drive I had been filling with my work for years. I lost YEARS of work in an instant. It was my...

A true community hasn’t always been easy for me to come by. When I was a kid, I worried I wouldn’t ever have one. And, among the bullying and the name-calling and the times I ate lunch in the school bathroom a la Mean Girls, I couldn’t even let myself imagine it. But when I found photography, that changed for me. Not only did I have a community, I had a purpose. A passion. A joy that I would’ve never believed I would have. But starting a photography business comes with a lot of...

I think that we often fold ourselves into squares—corners pressed in tightly. We’re afraid of showing up as our full selves, chasing our actual dreams, following our hearts. In fact, we’re probably genuinely afraid of knowing who our full selves are a lot of the time. What our dreams could look like. What our hearts are telling us. But guess what, friend? When we fold ourselves up and lean into fear, we miss so much of a life that was MEANT for us. And we deserve more than that. So if...

If you’ve ever felt like you weren’t “ready” to become a photographer, then you NEED to listen to this episode. Today I’m introducing you to someone SO special, and her name is Cassie Wegeng. Cassie is an incredible lifestyle photographer, AND an alumni from our online course, The Photographer's Path. Cassie focuses on shooing with coastal brands, which means you can find her out shooting surf, swim, and anything that’s beautiful and beachy. Cassie joined The Photographer's Path right...

There are few things more exciting than buying a new camera (like hello, a camera store is basically the best place on earth!). But guess what? Sometimes it's just plain unnecessary, too. Yep, I said it. Now, don’t get me wrong, having a good camera body is definitely an important (and really fun) part of being a photographer ... but it’s not always the thing that is going to improve your image quality. And let's be real, there's nothing worse than spending your hard earned cash on a...

I've never been a 9-5 job type of girl.  But, regardless of the fact that I’m not a 9-5 gal, I’ve had many jobs as I was finding my path… ... Jobs that left me unfulfilled. ... Jobs that left me dreading each day. ... Jobs that left me wondering how I ended up here after all. ... Jobs that left me wondering when I’d finally find my purpose. And if you’re rockin’ the 9-5 lifestyle right now and feeling like you want so badly to, well, NOT be, you’re not alone. Not even close. I’ve been...

Do you ever log into Instagram only to be immediately overwhelmed by the sheer volume of advice? The must do’s and the tips telling you what you need to do, what you did wrong, and where you’re failing—that you immediately want to log out and rethink your entire life? The internet can make us feel like we’re failing at everything … whether it’s our diet, our makeup routine, our sleep schedule, or our work habits. For me personally, sometimes I feel like I need to dive into everything all at...

I'm so excited for you to meet Photographer’s Path Alumni Tonje Lien Wold. Tonje is an incredible active lifestyle photographer from Oslo, Norway. Growing up, Tonje always dreamed of becoming a photographer but most of her life she thought photography would be just that—a dream. However, in April of 2022 Tonje took that dream and made it a reality. Since then she’s traveled to several different countries, worked with incredible brands, world renowned athletes and olympians. She now spends her...

What if you could wake up EVERY morning feeling absolutely overjoyed about your life? What if you could stop feeling like you’re on autopilot constantly? What if you could actually, truly, feel alive? Aligned? At peace with where you are? It would be pretty amazing right?  Well, You CAN. You really, really can. And, more than anything else — more than the *can* — you deserve to. You deserve a life that feels gloriously yours, no matter what it might look like right now. No matter what it...

When I was in photography school my teacher told me, “The only way you’re ever going to comfortably make money is if you become a wedding photographer.” This was something I heard constantly when I was learning photography—that wedding photographers were the only ones who didn’t struggle—and that my pipe dream of becoming a fashion photographer was just that… a dream… not realistic. I just remember thinking… HOW is that possible?  There are TONS of different niches ... wedding photography...

Picture this: After tons of research, you finally pull the trigger and buy yourself that brand new DSLR that you've been dreaming about, and it feels like your photography dreams are about to come true!! But when you load the images you took you realize they don’t look ANYTHING like you had imagined and, what?!, there’s not a single blurry background to be seen!  That's exactly what happened to me when I first got started and in that moment it became clear to me that DSLR cameras don’t just...

If you’ve been dreaming about turning 2023 into the year that you pivot toward a career in photography, then I’ve got some GOOD news for you! Today, one of my absolute favorite people joined me on the podcast… the one and only beauty photographer, Beth Sternbaum. Beth and I met back in 2010 as we were building our careers in the photography industry, but she wasn’t always the amazing beauty photographer she is today. She started out in the industry as a makeup artist, and that’s how our...

What has this year looked like for you? What has it taught you? If I could show myself a year ago what 2022 was going to look like for me, I’m not sure I’d have wanted to see it. To be honest, it’s been hard. One of my hardest ever — and I know I’m not alone in that. But as I’ve gotten older, I’ve gotten a lot better at seeing the beauty that, yes, while it was hard, existed. Shone through. Kept showing up, even when I didn’t want to. And this year in particular has taught me a ton of...

When I had my *first slow season* as a photographer, I thought my career was OVER. I started thinking I did something wrong, that I was a failure, that no one liked my work anymore, that my photos sucked, and that I was never going to book another job again. I was doomed...this was the end. Dramatic? Maybe. Relatable? I think so. If your inbox isn’t blowing up with booking requests, maybe you understand the pain I felt too. And if you do, I'm here to help. Because over the years, I’ve...

Do your photography dreams ever scare you? I remember in the beginning of my career, just the THOUGHT of becoming a photographer used to scare me. My dream seemed so unattainable that I didn’t even want to admit it to myself. The sad reality is that sometimes our fears are big enough to stop us from pursuing our passions all together. I know how scary following your dreams can be, which is why I brought on this special guest for today’s episode. Meet Dee Davidson — an incredible...

As a photographer, it’s so important for you to create a beautiful experience for your clients from start to finish. You want to make a lasting impact from the moment your potential clients see your first image to long after you deliver your final gallery.  Client experience is everything.  It’s how you stand out, how you provide value, and how you show you truly care.  And the holiday season is the perfect time to do just that.  One of my favorite ways to spread a little holiday cheer is...

Has your photography business ever left you feeling overwhelmed, burned out, or like you’re just running around in circles? It's like you're working as hard as you can while simultaneously feeling guilty for not doing enough. Please tell me I’m not the only one who’s ever felt that way. The struggle is real. Most of the time I want to do everything in my photography business all at once, perfectly, and without stress (let’s all lol at me for that). Sometimes it comes from a place of...

Unfortunately, not every single shoot we do is going to be perfect, but wouldn't it be nice if it were?! *sigh, a girl can dream* Sometimes we can't help it when things go wrong and other times we CAN. We've just gotta be sure that we're approaching our shoots the right way and learning from the mistakes we've made.  Today I'm sharing a few tips and tricks to help you bounce back from a bad photoshoot (that you can implement immediately). I'm also sharing a personal experience I had that...

As photographers, it's heartbreaking when our clients show up to our shoots feeling self concious and worried about how they look on camera. It can throw the entire vibe of the shoot off and make them look and feel uncomfortable during the process, which isn't what ANYONE wants. I know we all wish our clients could see themselves the way we do—beautiful, radiant, unique—but sometimes getting our them to that point is a lot harder than we'd hope.   If you've ever struggled with making your...

Life hit me hard this summer — I just couldn’t find it in me to create. Every time I tried, it was as if I had absolutely nothing left to give. Have you ever felt like this?! When your job relies so much on creativity, it can be hard to find that spark when life is throwing a thousand curve balls at you. If you’re looking for ways to ignite your creative spark again, this is the episode for you! I’m sharing a major struggle I had along with some tips that helped me get out of that slump,...

Building a photography business isn't always easy. There were many days in the beginning of my career that I wanted to give up, but I promise that believing in yourself and following your dreams is always going to be worth it.  Today's episode is for any photographer who feels lost or like they're on the brink of giving up. I hope today's episode is just what you needed to hear to keep going.  FOLLOW US ON INSTAGRAM: https://www.instagram.com/horizonfound JOIN THE HORIZON FOUND COMMUNITY:...

Earlier this year, Instagram officially announced that they are prioritizing video content over photography content — an announcement that turned social media upside down and caused widespread panic among photographers.  If you’ve been wondering how to use video content—specifically Reels—to grow your photography business, then this is the episode for you! After creating Reels for two years and going “viral” several times, I’m sharing what really matters when it comes to creating content to...

In today’s episode, I’m diving into the myth behind overshooting, what it really means for your photography and why it should be erased from the photography dictionary entirely. As a photographer dedicated to telling the most beautiful stories possible, it’s essential that you know this. Overshooting is ... a ... MYTH! Who the HECK got the idea that there should be a limit to how many photos you can take during a shoot? WHO decided that the people who take 200 photos are more talented than...