4th-Generation Photographer Jeff Ebert never wanted to be a Photographer. Now he's at the helm of a 101 year old Photography studio, loving the business and the craft. "I never thought of this business as having so much to offer," he admits. During the conversation Jeff also reveals: "Last year was our 100th year in business, and it was our best year ever." Yet 4 years previous was the worst! Tune in to hear what happened between those years to alter the course. You'll also learn what Jeff considers the primary key to the longevity of his family's business. We end our conversation about Jeff's involvement in a Mastermind group, then his input as a first-time student at the Texas School of Professional Photography. See Jeff's work at his website HERE. And find out who will be teaching this year at TX School by clicking the logo below.