It's the season finale and Julia is joined by Kevin Yu, founder and CEO of SideChef, a home-cooking platform and provider of shoppable recipes. They talk about the role of recipe inspiration as a driver of sales in grocery, making it easier for consumers to figure out what's for dinner and how recipe and meal planning habits are changing due to the cost-of-living crisis. Plus, they discuss how recipes can encourage people to waste less and adopt more sustainable food habits, the evolving role of QR codes in ecommerce packaging and lessons for grocery from the video games industry. Articles discussed by Kevin and Julia: How Grocers Are Managing the Large-Scale Problem of Food Waste | Progressive Grocer I Feed My Family Of Five For $100 A Week — Here's What A Week Of Groceries & Meals Looks Like For Us | Buzzfeed The True Value of Pairing QR Codes With E-Commerce Packaging | Inc.