Penn State alumni Rob Riva joins Christian Hackenberg on today's new episode of The Pocket. Roma Riva and Hack talk all things NIL, discussing how Penn State is approaching it, what future revenue sharing will look like in college sports, James Franklin's NIL strategy, and much much more. Control Body Odor ANYWHERE with @shop.mando and get $5 off your Starter Pack (that’s over 40% off) with promo POCKET at https://ShopMando.com The best swim trunks in town. Get 20% off @chubbies with the code POCKET at https://www.chubbiesshorts.com/pocket Get 50% off your order with code pocket50 at https://factormeals.com/pocket50 Retain The Roar NIL Campaign - Donate Here: https://givebutter.com/retaintheroar This interview is presented by UTZ: https://www.utzsnacks.com/collections/mixed-minis-new-items Get all your Penn State apparel needs with Family Clothesline: https://www.pennstateclothes.com GET 15% OFF ALL MERCH WITH CODE THEPOCKET15: https://shop.teammercury.io/discount/THEPOCKET15?redirect=%2Fcollections%2Fall FOLLOW THE POCKET HERE: ► APPLE | https://podcasts.apple.com/us/podcast/state-media/id1704928503 ► SPOTIFY | https://open.spotify.com/show/04UMHLv44cNd5N1ds4za2C?si=1d94f318afa3421c FOLLOW STATE MEDIA HERE: ► TWITTER | https://twitter.com/StateMediaPSU ► TIKTOK | https://www.tiktok.com/@statemediapsu ► INSTAGRAM | https://www.instagram.com/statemediapsu/ ► YOUTUBE | https://www.youtube.com/@StateMediaPSU?sub_confirmation=1 The Pocket is co-hosted by former Nittany Lions Christian Hackenberg and Brandon Bell and is presented by The College Sports Company. For sponsorships or business inquiries reach out to: [email protected] CHAPTERS 0:00-Intro 3:04-Unpacking NIL 11:05-NIL Impact at Penn State 19:27-James Franklin 21:30-Hack's Take on NIL 34:16-NIL Education 41:35-Incentivizing NIL Participation 47:53-NIL as New Arms Race 51:31-Building NIL Relationships 53:33-NIL Opportunities 57:35-Final Thoughts