Lizzie Macaulay is the owner of Write It! A copywriting service that helps entrepreneurs and business owners find and use their big voice to build a dedicated following. As a launch copy specialist, she supports business owners to create compelling, character-filled copy that sets their products, services and businesses up for success! She loves to collaborate with her clients on bold, brave pieces that inspire trust in a brand and build a genuine rapport with their audience. She writes from her heart and loves seeing the amazing work that comes out when working with a client who is on the same wavelength. As the world of generative AI has in some ways made the tasks connected to writing easier, this podcast is about the finer aspects of craft and even the mindset that can elevate your copy to be more than a string of words and structured ideas spat out from a chat tool. I wanted to find out more! I chat with Lizzie about: 1. How has the way we approach and deliver copywriting changed over time – give us some examples. 2. Generative AI tools like ChatGPT have upended many writing-based jobs – how do you utilise it so it's not a replacement for your skill set? 3. You talk about embracing one's voice – whether you are a natural speaker or an introvert – how do you help others do this? Sometimes I imagine copywriting is not entirely a personal exercise for a business. 4. The best way to approach copywriting vs other types of prose like a blog? 5. Takeaway: What is your final message for us on The Politics of Copywriting? Connect further: https://write-it.mykajabi.com/lizzie-macaulay-speaker-page POE LISTENER OFFER: Hey podcaster friends. Please note we have a new updated link for the 30% discount code for my Zencastr offer if you decide to use that platform as your own podcast recording and hosting place – even transcripts and videos included. For a 30% discount on your Zencastr platform subscription and to get podcasting faster, use this VIP Link: http://zen.ai/thepoliticsofeverything30