popsmoke.net/23 - Frederick Hutson is the founder of Pigeonly — Pigeonly builds technology products for those who need it most, underserved communities. In today’s episode, Frederick Hutson answers: - What’s the problem you’re trying to solve at Pigeonly ? - What’s one of the first steps you remember taking to bring your idea to life? - What was a mistake you made when starting your first business? - What’s a challenge you’re experiencing right now? - What’s one thing you’re doing really well right now? - What’s the best business advice you ever received? - How do you market your product and service to your specific demographic? - Who do you market to with Facebook Advertising? - What social media platforms are working for you? - Do you focus on one platform or do you try to be everywhere? - Can you share with us some pitch-tips? What worked for you when pitching to investors? - And how do you maintain work-life balance and not get distracted in a major city like Las Vegas? - How do you keep your team focused? - What’s a great habit you’re doing right now? Key Topics discussed: - Marketing to your targeted audience - Competing with Google - Team building & company culture advice - Tips when pitching investors - Where and how to spend your day as a founder - Focus Focus Focus by Brad Feld Full show notes at http://popsmoke.net/frontline/focus-focus-focus-ps023. Thanks again for checking out The PopSmoke Show. Make sure to subscribe to get the latest episodes on the go. Hey, do me a favor, after you check out the show, please leave an honest iTunes Rating and Review. Your review will make my day and help the show get discovered by awesome, like-minded people like yourself. You can leave your name (and website if you have one) if you would like a shoutout during an episode. You can leave your review on iTunes at popsmoke.net/review.