Sell Them What They Want, Give Them What They Need
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Before you figure out what you want to sell, you need to first figure out what people are willing to pay for. Your job is to create something unique, something that at first meets a felt need of a person but then, in some way, goes beyond what they thought they wanted.
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Published 03/15/22
Published 02/04/21
On The Portfolio Life this week, I’m chatting with Peak Performance Expert, Eric Partaker. Eric helps entrepreneurs become better leaders using behavioral science and techniques from the worlds of elite sports and the military, where peak performance is key.
Eric is the author of the new book...
Published 02/04/21
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