Dan chats with personal trainer Adam 'Lubbs' Lubbock about taking a stand against the fitness industry's silence on alcohol. Adam shares why he feels compelled to speak out, even if it means losing clients and followers. He provides insight into sobriety, discipline and the connections between mental and physical health. Listen as Adam inspires people in the fitness realm and beyond to have the courage to address society's unhealthy relationship with alcohol and prioritise true well-being, from physical health to mental strength. KEY TAKEAWAYS The fitness industry stays silent on alcohol to retain popularity and relatability, despite the harm this causes. True health/fitness ambassadors must speak out. Sobriety requires internal discipline fuelled by self-respect. It translates to success in other areas like fitness. Helping people grapple with sobriety issues has an immeasurable positive impact. Silence perpetuates harm. Alcohol numbs pain rather than addressing root causes. Sobriety brings clarity to elevate health and happiness. The fitness industry should promote sobriety as foundational to well-being, not enable unhealthy drinking habits. BEST MOMENTS  "I have such a moral obligation and responsibility to the world to just do what I can to even up a little bit because, you know, we don't have too many things on our job description list as a personal trainer." "How you do anything is how you do everything right? I promise I didn't read a book of quotes on the way." "When you stop drinking, one of the things I noticed quite quickly was I gained an almost obnoxious level of self-respect." "Discipline is hard but it's f*****g way easier than being ill-disciplined. That's really hard." "If your discipline goes from going, 'Oh, I'll have a few drinks,' then that discipline is gone to eating, sniffing a bag of gear, cheating, f*****g whatever." VALUABLE RESOURCES https://www.facebook.com/groups/menandtheiremotions/ CONTACT METHOD Instagram Facebook Twitter Instagram - @sobrietyrocksukInstagram - @stewart_lee_authorFacebook - facebook.com/sobriety_rocks_uk www.amberweb.org ABOUT THE HOSTS Daniel O’Reilly Daniel O’Reilly is one of the UK’s Largest Influencers, a comedian, actor, musician, viral video star and social influencer. With a portfolio of businesses Daniel enjoys a busy lifestyle mixed with business and pleasure. Daniel is a father to two beautiful girls and enjoys spending quality time with them and his wife Shelley. With 2022 being a busy year, Daniel sold out his O2 stand-up show, released his British movie 'The Last Heist'  and is currently preparing for the upcoming release of his other film 'Miss The Kiss'. Daniel is a creative through and through, with a passion to strive in everything he does. Daniel is looking forward to the release of his podcast 'Menace 2 Sobriety' in 2023, his long-term position on GB News, Headliners, and the growing slate of films in the works with his production company, HYPRR.  Kirk Norcross Instagram “My name is Kirk Norcross, I’m 34 years old, I had a pretty good run, a TV career which I can’t even remember hardly any of that, drugs consumed my life I always used drugs like an addict but I didn’t use them all the time until my fiancé split up with me for no reason and never gave me a reason and I was so upset, hurt and confused. I started using drugs to self-medicate to shut my brain down to stop thinking and then spiral turned and turned and turned until I was like a wrecking ball everywhere I went every penny I had went on drugs, my whole life revolved around drugs I tried recovery a couple of times and kept relapsing then I lost my due to suicide, and it was like something clicked in my head that I need to step up to the plate and be the man that my father wanted me to be, and from then on, I’ve been so as of today’s date I am 583 days sober haven’t touched any drugs or alcohol or any other mind-influencing substance since then.” S